Why is Burberry Blue and Black label only available in Japan but not anywhere else in the world?

Long Story Short:

In 1996, Britain Burberry gave license to Japanese Company Sanyo Shokai, for a private label targeted at Japanese youths. Sanyo Shokai designed and developed fashion items specifically for the Japanese market – Burberry Blue Label brand for young ladies and Burberry Black Label for the young men.

The blue & black label was a fusion of Japanese girls’ favourite pastels pink & blue colours, with British’s sophisticated look. This product line was marketed and sold under the Burberry brand solely in Japan and were not exported to or sold in other countries.

 

End of Burberry Blue & Black Label, re-brand to Crestbridge Blue & Black label

In 2015, Burberry decided to enter Japan with their own Burberry branded stores. To achieve that, the license to Sanyo Shokai had to be terminated. They were granted permission to sell its existing Burberry licensed products until June 2016.  Keeping the subcategories – blue & black label, Sanyo Shokai renamed the product line “Crestbridge”.

If you’re looking to buy Blue or Black label from Japan, , look out for Crestbridge stores instead of Burberry branded store fronts! 
Blue label store listing here, black label store listing here. See the article at Japan Strategy for the whole story.

 

How to get Crestbridge Black & Blue Label in Singapore?

Not travelling to Japan? Unless you can find a web store which imports the Crestbridge label to Singapore, your best bet would be to ask travellers who are visiting Japan to help you purchase from the stores directly. Post a request to buy on our web or on our Airfrov app, our community of travellers will be notified. Here’s how it works:

  1. Simply post up a request of the item you want, with a “willing to pay” price. This includes the cost of the item & some rewards for the traveller.
  2. Travellers who have extra luggage space will offer to buy it for you.
  3. Place a deposit and wait for traveller to bring it back to Singapore

Check out the below request for Crestbridge bag brought back by Airfrov traveller, at just $30-40 above retail price

Burberry Crestbridge Bag Request on AirfrovBurberry Crestbridge Bucket Bag Request on Airfrov

 

 

Check out how Airfrov works

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Comments

comments

Airfrov
Airfrov
Airfrov is a peer to peer platform that matches travellers to requesters to fulfill requests for overseas products! We are founded in Mar 2015 and would love to make the world a smaller place! Check us out on Airfrov.com or download the Airfrov App from App store or Google Play!
Related Posts