Fashion is still a young industry in Thailand compared to European countries, as its first brands appeared only about 25 years ago. Nevertheless, it has come a long way in the past few decades. Some of the local brands have already gained a worldwide recognition, while others are growing fast and going to enter the global fashion market soon.
There are many labels worth checking out in Bangkok if you’re looking for unique and authentic designer stuff. Below, we share 7 Thai fashion brands to shop for the next time you’re in Bangkok, including celebrity favorite Disaya.
Disaya Sorakraikitikul’s brand Disaya represents a youthful ready-to-wear clothing & jewelry line. The years Disaya spent studying fashion at the Central Saint Martin’s College of Fashion and Design in London are visible in her designs, which are highly influenced by London.
A blend of British functionality with Thai delicacy, Disaya is positioned as clothing for elegant and confident women. Mix of ethnic designs and luxury textiles is the main feature of her ready-to-wear collections. One of her dresses has been seen on Amy Winehouse on the cover of her Back to Black album. Celebrities such as Kelly Osbourne and Jennifer Lopez have also worn her fashion items. Ranging from flirty party dresses to chic blouses, skirts, and trousers, Disaya’s collections are suitable for women with different tastes in fashion.
Her latest Fall/Winter 2016 experimental designs represent distinctive eccentricity of arts, luxurious styles and ethnic uniqueness. Inspired by the works of British artist William Morris, this collection reflects an exotic culture of Africa, from beautiful tribal prints to prehistoric arts that are decorated with geometric and animal textiles.
No off-duty wardrobe is complete without a casual day dress. #JungleRemix dresses is giving you that effortless everyday edge yet sophisticated look. So, if you ever get caught out for cocktails, this day-to-night look will have you covered. Available at all Disaya boutiques and Shoppable via the link in bio. #DisayaFW16
Check out the official web site to view all the items of the latest fall/winter 2016 Disaya collection!
Disaya boutiques can be found in Paragon Department Store, Central World, Central Embassy and Qurator shopping malls in Bangkok.
2. Something Boudoir (shop.somethingboudoir.com)
Something Boudoir brand is created for fashion addicts who love to stand out from the crowd. It invites the shoppers to discover the world of candy fashion with playful candy colored clothing. Pastel patterned dresses, skirts and tops with cute prints would excite and cheer you up! The brand also creates awesome accessories like bags and jewelry.
Something Boudoir is originated with ‘kids-in-a-candy-store’ attitude, aiming to create the world of imagination and a shopping destination for the young urbanites who love changing the world. The brand is a representation of fantasy and joy, offering playful and fresh designs, that continually surprise the customers!
Its latest Alice in Wonderland 2016 collection combines the cute cartoon theme with dainty and sweet fashion design. This is for young ladies who want to look great and trendy on any occasions!
💥🎉💥👸🏼อยากใส่A Wonderland Girl T-shirt แล้วสวยเหมือน @noona_nuengtida มั้ย??? อย่าพลาด….โปรโมชั่นพิเศษสำหรับคอลเล็กชั่น #SBPF16 ช็อปครบ 4,000 บาทรับหมอนฟรี และครบ 8,000 บาทรับรองเท้า Cheshire Cat ฟรีใส่สวยต้อนรับหนัง Alice in Wonderland: Through the looking glass ที่เข้าฉายในวันนี้!! จัดหนักกันได้ที่ #PlayHousePopup ชั้น7 เซ็นทรัลเวิลด์หน้า @thegatestore ของแถมมีจำนวนจำกัดนะทุกคน 💥🎉💥👸🏼 @playhouse_th
🎉💖👸🏼💥อย่าพลาด….โปรโมชั่นพิเศษสำหรับคอลเล็กชั่น #SBPF16 ช็อปครบ 4,000 บาทรับหมอนฟรี และครบ 8,000 บาทรับรองเท้า Cheshire Cat ฟรีใส่สวยต้อนรับหนัง Alice in Wonderland: Through the looking glass ที่เข้าฉายในวันนี้!! มาคว้าไอเทมเด็ดเหมือน @yingrhathaofficial ได้ที่ #PlayHousePopup ชั้น7 เซ็นทรัลเวิลด์หน้า @thegatestore ของแถมมีจำนวนจำกัดนะทุกคน 🎉💖👸🏼💥 @playhouse_th
3. Kloset (www.klosetdesign.com)
Founded in 2001, Kloset design is a representation of a chic young woman style. The brand was launched in Thailand by young fashion designer Mollika Ruangkritya, who is obsessed with handmade stuff. That’s why Kloset label focuses on craftworks which make its’ clothing gorgeous and unique. The fashion items are full of hand-made stitching, lace, ribbons and patchwork.
The Spring/Summer 2016 collection ranges from classic and vintage dresses and skirts in bright colors to blouses and tops with large floral prints and cute jumpsuits and shorts. Thus, the brand is able to offer something for everyone’s taste. Handcrafted details like lace nets and ribbon tapes add sweet and gentle touch to each collection. These features, which bring gracefulness and complexity to the brand, are mentioned in Kloset’s accessories as well.
Kloset shops are located at Siam Paragon, Gaysorn, Emporium and Central Chidlom, Central World.
Check out the official Instagram page.
4. Senada (www.senadatheory.com)
Established in 1991 by Thai designer Chanita Preechawitayakul, this lady has always been passionate about vintage clothes and found it truly inspiring. Through this passion and appreciation Senada has grown into a fashion label full of sophistication and femininity. The designer creates outfits for those who know how to mix and match pieces from the brand along with their own pieces to reflect the mood and individuality. Each collection has its own unique features, but something that unites them all is accuracy, neatness, and high quality.
In upcoming 2016 collection, she introduces the combination of finest materials and details, elegance, and practicality, black, white and pastel colors.
Senada is available in Emquartier, Siam Center, Siam Paragon and Central World.
Check out the official Instagram page.
5. Patinya (www.patinyabkk.com)
Founded by the fashion editor of Marie Claire Thailand, the brand Patinya is all about urban romantic style. Soft pastel shades, French lace, silk textiles and embroideries are identifications of her outfits. There are no bright colors, sharpness and large prints on her items. This brand is literally the example of simplicity and high-class fashion, which has no needless details. Patinya creates mostly dresses, which are usually long, elegant, classy and highlights the women’s beauty.
Her current Pre-fall collection “Allure” represents the minimalistic principles of the brand owner. These outfits are suitable for business as well as casual wear. It would definitely be appreciated by all classic lovers!
6. Greyhound (www.greyhound.co.th)
The brand offers contemporary clothing for the casual wear lovers. Founded by Bhanu Inkawat in the 1980s, Greyhound is truly a Bangkok fashion pioneer which focuses on sophisticated apparels, with lots of blacks, whites and grays.
Starting from a simple concept of casual wear Greyhound has become a fashion label with a wide range of shops in Thailand, Asia and Europe, as well as five stylish cafes in Bangkok. It is supposed to be one of the most popular brands with a distinct character. Its style is dynamic cuts and innovative fabric combinations. The brand was always ready to offer its consumers something new. Thus, In 2002 Greyhound launched its sister brand,
The brand was always ready to offer its consumers something new. Thus, In 2002 Greyhound launched its sister brand, Playhound, which offers more casual street wear for non-working days. The sister brand is more popular among younger consumers, who are conscious about the style.
Check out its Instagram page.
7. Tutti (www.tuttiandme.com)
The brand Tutti was launched by Tutti Wongpuapan in 2007. Her clothing incorporates many vintage influences. Growing up in Bangkok, Tutti has always loved vintage and nostalgic ornaments. Her mother has been a great inspiration for her own sense of style. As a young girl, she used to search in her mother’s closet for gorgeous vintage dresses and other items.
Tutti creates fancy and romantic dresses, skirts and tops for women who know their style and like to express it through their outfit. With her love for lace textiles, Tutti experiments with lace every season. Its current collection called Love game isn’t exception! You can find interesting combinations of lace, cotton and chiffon in her new outfits.
Tutti is not only vintage but contemporary and innovative. The designer feels that women should always be comfortable in their clothes without being complicated. Hence, her womenswear is just cozy everyday clothing for young ladies who enjoy classical design ideas.
Check out the official Instagram of the brand to be up-to-date with the latest news.
Store locations in Bangkok: The Em Quartier, Market Place Thong Lor, Central Chidlom.
Check these fashion brands on your next visit to Bangkok, or ask a traveller to help you bring back to Singapore.