If you’ve paid attention to your Facebook ads these days, you’d have noticed this one particular product that kept floating around your feed. Called the Sand & Sky Pink Clay Mask, this detoxifying clay mask is a product of Australia, and the marketing team has done an absolutely successful job of having the product plastered all over our social media — so much that we have to click to satiate our piqued interest in it.

#BrilliantSkin will leave you with a complexion so bright, you'll need sunnies 💥 😎 www.sandandsky.com

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We mean, hardly anyone can resist anything millennial pink these days, right? And the Brilliant Skin Purifying Pink Clay Mask is just that pink beauty product that people are naturally attracted to.

The gorgeous pink hue comes from pink Australian clay, the active ingredient that helps draw out impurities, toxins and pollutants from the skin. As per most clay masks, the product also helps in pore-refining by deeply cleansing the skin from within.

And you can expect your skin to look brighter, smoother and tighter in just ten minutes! This is because there are other skin-friendly ingredients in the Pink Clay Mask that helps your skin look your best — including organic liquorice that helps in skin cell regeneration as well as gently removing pigmentation from the skin’s surface; organic aloe vera and pomegranate which stimulates collagen production as well as act as great skin soothing agents; kakadu plum and kelp that prevents free radical damage.

So you’re effectively getting a 4-in-1 treatment that helps detox, invigorate, refine, and brighten in every use. Most reviewers have mentioned that their skin appeared more radiant and smooth, and pores have closed up significantly after religious use. Apply the mask with the provided brush, leave it for 10 minutes, wash it off with warm water and proceed on with your usual skincare steps.

Sand & Sky also recommends users to utilise the mask as a spot treatment. Simply swipe a dab of the product on the problem spot, and leave it to dry overnight. The spot will dry out after a couple of uses.

So there you have it! I hope you’ve got a better understanding as to why the Sand & Sky is just getting so damn popular, and with its awesome reviews this is one beauty product not to miss out on!