If there’s any country that does the whole cutesy-cartoon packaging for cosmetics best, it has got to be the Koreans. I mean, is there anyone who could resist the lazy egg Gudetama, or the all-time fan-favourite Pokemon? Not on my call.
Which is all the more why it’s so hard for us to say no to beauty products that have these classic characters on them. Some buy them for the novelty, some for their favourite cartoon, and others possibly just for their personal collection. But either case, the Koreans are not slowing down with their adorable packaging — just take a look at all these new K-beauty launches! (and trust me, you’d want to get your hands on ALL of them)
1. It’s Skin X Sesame Street
Any collab with Sesame Street with most definitely be one that’s vibrant and bursting with energy. And it’s true — with the partnership between It’s Skin and Sesame Street.
The collection that celebrates It’s Skin’s 10th anniversary takes the most popular products from the brand, and tailors them to suit the fun nature of childhood favourite Sesame Street.
My favourites are the Power 10 formula serums (19,000 won / S$23.08) and the macaron lip balms (5,800 won / S$7.05) that come in so many different flavours!
Any purchase of the serums will come with a matching Sesame Street plush toy!
2. Etude House X Dumbo
Good ol’ Etude House and their good ol’ Moistfull Collagen line now comes in a whimsical Dumbo print, with the adorable elephant plastered all over their products. Evidently, the Dumbo theme is one of fanfare and carnivalesque, so do expect bright and bold colours.
As its name suggests, the Moistfull Collagen products help to moisturise the dehydrated skin while improving the skin’s suppleness and firmness.
Moistfull Collagen Facial Mask Sheet — 2,000 won/piece / S$2.43
Moistfull Collagen Facial Stick — 10,000 won / S$12.15
Moistfull Collagen Essence — 17,000 won / S$20.65
Moistfull Collagen Cream Jumbo — 24,000 won / S$29.16
Some of the products are available in Singapore, but should you not be able to find the ones that you need, simply Airfrov them back!
3. Tony Moly x Pokémon
For those who aren’t subscribed to the Pokémon GO craze, get your bit of Pokémon fix with Tony Moly’s Pokémon skincare range! This collection is everything a Poké-fan could ever ask for, with the adorable faces of Pikachu and friends all over every product!
There are hand creams (5,900 won / S$7.17), foam cleansers (7,900 won / S$9.60) and face creams (15,000 won / S$18.22). All products come with different ingredients that target different problem spots, so you can select the ones that are most suitable for your skin woes.
4. Holika Holika X Gudetama
Just a couple of months back Holika Holika dropped the Lazy & Easy collection which features none other than everyone’s favourite lazy egg… Gudetama! The epic series then was already extensive, comprising of cushion foundations, blushers and even hair sprays.
This Fall, the brand has once again pushed out three new products to further complement the previous collection.
Pig Nose Clear Blackhead 3-Step Kit — 2,500 won / S$3.04
Cotton Pore Cover Powder — 7,900 won / S$9.60
Sweet Cotton Sebum Clear Pact — 7,900 won / S$9.60
5. A’pieu X Rilakkuma
Another leading cosmetic brand has just released a new selection of goods, in a collaboration with Rilakkuma, to further add on to their previous Rilakkuma collection.
There’s a wide variety of products this time round, from products that treat blemishes to eyeshadows. The new release has up to 10 new items! Here are some of my favourites:
Perfumed Hand Cream — 3,000 won / S$3.64
Tea Tree Stick — 4,800 won / S$5.83
Mellow Lipstick — 6,800 won / S$8.26
Essential Source Micro Essence — 15,000 won / S$18.22
These are some really gorgeous K-beauty products that are worth purchasing — even if it’s just for the packaging. But fret not if you’re not heading into Korea anytime soon, simply get a friendly traveller from Airfrov to get your beauty treats straight from Korea!
Here’s how it works:
1) Click on “+” button on this page to copy requests. It works like a job ad to travellers
2) A traveller will offer to help you buy
3) If you’re agreeable to the offer price and return date, place a deposit
(your payment will be held securely with Airfrov until traveller returns)
4) Wait for the traveller to return with your goodies!