Admit it – you’ve been guilty of purchasing makeup products based solely on its packaging. And there’s no country that churns out eye-catching beauty products that are encased within an adorable exterior quite as well as Korea. From Etude House’s cutesy and romanticised packaging to popular character crossover like the Missha x LINE Friends collection, Korean beauty brands are no stranger to blending beautiful packaging with quality products. Adding to this ever-growing list is Innisfree with their pop-up installation – My Cushion ATM.
From now till the month of June, this automated machine located at their Sinsa-dong outlet (1F #4 Seongchang Shopping Center, 661 Sinsa-dong Gangnam-gu) allow users to customise and create their very own cushion foundation – from the exterior casing right down to the type of puff and coverage.
With over 100 different designs and colours to choose from, those who are fickle will certainly have a hard time deciding and creating their personal foundation. From delicious hues of pastel to quirky bold patterns and simple monochromatic designs, we aren’t kidding when we say that you’ll be spoilt for choice.
Apart from that, users can also choose from three different type of base – Longwear cover for day-to-night use, Water Fit for a dewy and radiant finish and Ampoule Moisture for long lasting hydration and coverage. Choose your desired type of puff, either a Glow Puff or a Fitting Puff, and you’ll have your very own cushion foundation ready for use. Now you can have a makeup product that’s unlike any other.
The Innisfree My Cushion ATM even has an English option, which means that those who don’t understand Korean can still lay their hands and have a go at this adorable pop-up installation. But for those who are itching to see how the interface looks like, check out this video from Allure Korea.
This special event is located at 1F #4 Seongchang Shopping Center, 661 Sinsa-dong Gangnam-gu. (Google Map)
Outlet operating hours: 11.00am－9.00pm
ATM operating hours：11.00am－8.30pm
Want to get one of these for yourself but won’t be travelling to Korea anytime soon?
You can post a request on Airfrov just like what our users did.
Click on the image to view, click on “+” to copy the request!