With Korea and Japan standing in the forefront for beauty shopping, Hong Kong may not be the first place that comes to mind when you’re planning for a trip that’ll earn you cosmetic a cosmetic haul with good bargains.

Or so I thought, until the day when I realised that a number of my favourite drugstore (and mid-range) beauty brands are actually cheaper in Hong Kong, and best of all, are widely available there!

Essentially, that means you won’t have to go around searching high and low to feed your beauty need, for these cosmetic chain outlets are all over Hong Kong — and we’re now introducing them to you beauty junkies, once and for all.

The trick to shopping for cosmetics and skincare in these stores is that you must be prepared to look into the nooks and crannies of the space for the best deals. Rents are high in Hong Kong, and that’s why most stores try to fully utilise every available space to its full potential. Walking aisles might be a ‘lil constrained, but as the saying goes — no pain, no gain!

You can now bet that you won’t miss any of these stores when you’re there!

1. 759 Kawaiiland

Beauty Shopping in Hong Kong


Beauty Shopping in Hong Kong:


Surprise, surprise! SaSa may be the most well-known place to shop for cosmetics in Hong Kong, but we’re leaving it for later. Our favourite discovery would be a new cosmetic chain outlet called 759 Kawaiiland, and we’re in love. The younger generation of Hong Kong flock to these outlets because of one reason: They stock literally everything from personal care products to stationary, and goods are imported directly from Japan, Korea and Taiwan.

If you’re looking to only browse through to hottest and most popular of brands in Asia, 759 Kawaiiland is for you. It’s a fuss-free shopping experience, there’s no need to constantly trawl through rack after rack of lesser known brands — if what you need is something that’s trending (and something that every girl wants too), you’d probably be able to find it at 759 Kawaiiland. Some of the products are also exclusive to this chain only, and could not be found at other cosmetic chain outlets.

Brands available include Biore, Shiseido, Hadalabo, Heroine Make etc. It’s also a great place to stock up on facial masks!

Locations: There are quite a number of outlets around Hong Kong, and you can spot them by their kawaii purple storefront design. Here are some places that you can find them at:

Hong Kong International Airport
Terminal 2, Level 5
Non-restricted Area
Tel: 3669 6984
Opening Hours: 09:00 – 21:00
East Point City
Unit 195
Tel: 3669 6903
Opening Hours: 11:00-22:00

2. SaSa and Bonjour

Beauty Shopping in Hong Kong:


Beauty Shopping in Hong Kong:


It’s okay if you haven’t stepped into the SaSa outlets in Singapore (though they’re almost in every heartland mall). But it’s a crime if you don’t check out the ones in Hong Kong. And I mean it — after all, SaSa is from Hong Kong and they’re literally present on every street.

The same goes for Bonjour, and it’s safe to say that these two are big-time cosmetic chain outlets that local (and older) shoppers usually go to.

There’s a wide variety of cosmetics, skincare and perfume for shoppers to pick from, so you can expect everything from household drugstore brands like Revlon, L’Oreal and Maybelline, to less known brands waiting to be discovered.

While SaSa holds throne to having the widest variety, Bonjour has a larger collection of Japanese cosmetics, and also offers makeup tools (such as brushes, sponges, etc) as well. The trick is to obviously pop by both stores to compare prices and get the best deals. They are after all everywhere anyway.

Products are stocked up according to category, so simply narrow down your items according to type (toner, lipsticks, moisturiser etc) and search from there. It may be tricky at first, but I’m sure it’s all worth it given the wallet-saving discounts.

Location: Everywhere! You’ll have absolutely no problem locating one, I’ll guarantee you that.


3. Colourmix

Beauty Shopping in Hong Kong:


A smaller competitor to SaSa and Bonjour, Colourmix is a cosmetic chain store that targets younger women. They offer a good range of products from skincare, cosmetics, perfume and accessories as well.

The store also aims to be a little more trendy and spacious (than its competitors) for a more comfortable shopping experience. However, do expect a smaller selection of goods compared to its competitors. You’re probably able to score some good deals here as well. Shopping at Colourmix is great for when you are not looking to squeeze through cramped spaces and already have a specific product/brand in mind.

Location: There are more than 40 stores islandwide, but here are some of the addresses:

G/F., No. 519 Lockhart Road, Causeway Bay
Tel:2836 6617
Opening Hours:11:00am – 11:30pm

Shop 110, 1/F., Silvercord, 30 Canton Road, Tsim Sha Tsui
Tel:2314 7887
Opening Hours:10:00am – 10:00pm

Shop 10-12, G/F., Argyle Centre Phase I, Sai Yeung Choi Street, Mong Kok
Tel:2395 5330
Opening Hours:10:00am – 00:00pm


4. Angel Cosmetics and Aster Cosmetic Centre

Beauty Shopping in Hong Kong:


By now it should have already been established that Hong Kong is full of beauty treasure troves. Angel Cosmetics is no different. Fellow beauty junkies who visited the stores have commented that the spaces are not as well-renovated as SaSa or Bonjour, but the steals are still worth raiding the store nonetheless.

As for Aster Cosmetic Centre, there are more than 400 different brands in-store, from normal to mid-range. These may not be as prevalent as SaSa or Bonjour, but smart beauty shoppers will know that there is absolutely no harm hunting one down just to browse through. There might be hidden gems lying around that are not available in bigger retail outlets!

These two outlets are less established as compared to 759 Kawaiiland, SaSa and Bonjour.

Locations: They belong to the same tier as Colourmix. Here are some addresses:

Shop C, G/F,
Jardine Centre,
No. 50 Jardine’s Bazaar, Causeway Bay, HK
Tel: 2915 7711
Monday to Sunday
11:00am – 9:00pm

 G/F, No. 26 Granville Road, Tsim Sha Tsui, Kowloon
Tel: 2368 4862
Monday to Sunday
10:00am – 11:00pm


5. Watsons and Mannings 

Beauty Shopping in Hong Kong:


Pharmacies such as these two should not be overlooked too. You might be able to cop some good deals on health and skincare while browsing. Plus, just like the Singapore outlets, they do have small sections of top drugstore brands, such as Revlon, Loreal and Maybelline.

Locations: Can almost find them in every other mall.

At the end of it, what more can I say? I’d want to book a flight straight down to Hong Kong now, just to get my hands on those beauty treats. But should you not be able to head down to Hong Kong yourself, and yet still want certain products from the country — simply post up a request on Airfrov and a friendly traveller will bring it back for you!

If you’re not sure as to what brands are cheaper as compared to Singapore, don’t worry, we’ve got your back. Keep a lookout for our next Hong Kong beauty shopping installation for price comparisons of drugstore brands (i.e. even cheaper drugstore prices!)