Not sure if it’s coincidental, not sure if it’s an upcoming trend, but one thing’s certain — we’re more than thrilled when Anastasia Beverly Hills finally unveiled her Pro Lip Palette Vol.1, because it’s ABH for one, and who’d say no to more mixing magic?
🎥 Introducing the ABH “LIP PALETTE” A whole new approach to creating and mixing a full range of lip looks. Custom blend primaries and neutrals and be your own artist. ⁃Pro Lip Palette Design ⁃18 matte ultra pigmented rich lip colors ⁃$48 ⁃Permanent ⁃Launches on abh.com on 1/10/17 and in stores with Sephora, ULTA, Macy’s and Dillard’s on 3-15-17 ⁃Palette comes with dual ended brush/spatula & mixing plate for customizing lip colors Be your own pro Song: Stomper – Chris Lake & Anna Lunoe MUAS/MODELS: @kingmalimagic / @joiajohn (hair) @alyssamarieartistry @jordanliberty #anastasiabeverlyhills #lippalette
Well, we were truly impressed with the Pony Effect Lip Customising Palette that we covered just recently. There were 10 shades in that palette, which allows users to create (way) more than 25 different lip colours. The finish of those lipsticks were of a satin-glossy one, just the way most Koreans like their lip products to be.
Now, the concept of the ABH one is not that different. You still get to mix base and hue shades to create your own personal lip colour, just that this one’s bigger, bolder and better.
To start off, the palette comes with 18 highly-pigmented matte shades — of which 13, according to Claudia Score, president of ABH and the founder’s daughter, are “ready-to-go” colours. We’re seeing a lot more neutral, browny, mauve-y shades as the base tones compared to the Pony Effect Palette (which has reds and pinks as bases), and a selection of primary tones to adjust and custom-create your personal colour.
In fact, Score also mentioned that the users could create at least 36 different shades from the palette — effortlessly, at that — and that could only mean that imagination is really, your only limitation.
The kit comes with a dual-ended spatula/brush and a mixing plate, and retails for $48 per set.
The Pro Lip Palette is perfect for those who are more into mauves and nudes — and above all, those who prefer matte lipstick finishes as opposed to glossy ones. The palette took three years for ABH to create, and is indeed a fun step forward into the vast world of lipsticks.
Introducing the ABH “LIP PALETTE” A whole new approach to creating and mixing a full range of lip looks. Custom blend primaries and neutrals and be your own artist. – Pro Lip Palette Design – 18 matte ultra pigmented rich lip colors – $48 – Permanent – Launches on abh.com on 1/10/17 and in stores with Sephora, ULTA, Macy’s and Dillard’s on 3-15-17 – Palette comes with dual ended brush/spatula & mixing plate for customizing lip colors Be your own pro #anastasiabeverlyhills #lippalette CREATIVE DIRECTOR: @norvina PHOTO: @marcelocantuphoto MAKEUP: @jordanliberty HAIR: @robsalty MODEL: @bree.smith SET DESIGN: @eamonnmcglynn STUDIO: @hubblestudio STYLIST: @sammykstyle
This lip palette is now available at ABH website and will be available at Sephora, ULTA & Macy’s on 15 March.
And as usual, get a friendly Airfrov traveler to bring your goodies back for you simply by putting up a request for it on Airfrov!